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Kaatje Sandra created Max and Lola 28 years ago as a brand for children, named after some friends kids. Today, she is still reinventing the concept of childrens fashion. Kaatje Sandra sees her customers as sophisticated, cultivated people that belong to an artistic environment and constantly seek new products. Max and Lola evolves in a minimalist, chic era, but the brand does not just offer glamour, it also works on comfort. That is why the choice of materials is fundamental, hence the use of comfortable, easily washable cotton as the main fabric. Kaatje and her team use exclusive, high quality fabrics and enjoy playing with colours, squares, and stripes. With the designer kids brand Max and Lola, children are those who make decisions as to what they will wear, and parents always agree.


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